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February 07 2022

Clean make up brands that we tested and approved 

Just like fashion and food, the two main reasons that made us switch to clean make up brands were our health and the environment. We both became more sensitive to the products we used on our skin. Personally I started developing rashes on my face when I used certain conventional beauty products but since I had been prone to eczema for a long time, I didn't think much of it. When it comes to health issues caused by chemicals and especially heavy metals present in make up, people don't always react straight away and the root cause can be unknown for a long time. 

Women put on average 168 toxic substances on their skin each day ! It only takes a few seconds for these substances to penetrate the skin and enter the bloodstream. It’s urgent that we change our beauty routines to avoid many chronic health issues that are arising due to heavy metal contamination. Some ingredients present in conventional make up are being listed as common hormone disruptors and we are seeing so much thyroid issues in young women. Today we have the choice when it comes to safe options regarding make up. They are not more expensive that conventional ones and offer the same level of quality. Here are our favourite clean make up brands. 

1. Ilia Beauty

Non-toxic make up
Ilia has the design/minimalistic vibe that we love while being totally safe and clean. The products are formulated with 85% bioactive ingredients that heal your skin too. We also like that they understand that not every natural ingredient is good for your skin, nor is every chemical bad but there is a fine balance that only innovative brands can formulate by replacing just the harmful ingredients in make up.  



2. Kjaer Weis

Kjaer Weis
Kjaer Weis is one of the top clean make up brands in the clean beauty market. Fully organic and sustainable, they even have a product refill system to fight packaging waste. They are a perfect example of how Scandinavian cool can coexist with sustainability. The minimalistic vibe is recommended for nude look lovers.



3. RMS Beauty

RMS Beauty
RMS has it all: beautiful packaging, safe ingredients that heal the skin and tons of shades to choose from. It’s a great clean make up brand for people who wear light make up because their tiny products are all applied effortlessly with your fingers. We love that the formulations are raw which means that the active ingredients are not heated. This way all the benefits can be absorbed by your skin.


4. Ere Perez

Ere Perez
Ere Perez makes very effective products that are vegan and cruelty free. They're essentially made from effective botanical ingredients that soothe the skin while giving you a hot date night look. The Oat milk foundation is our latest obsession when it comes to light, non sticky coverage. 



Tagged: Beauty, Health


  • perfume : October 24, 2022

    Kaufen Sie die exklusive Auswahl an Damenparfüm in St. Gallen bei Brandmarkt in St. Gallen. Sie bieten die ursprüngliche Qualität Artikel auf die meisten erschwinglichen Bereich. Dort einkaufen.

  • parfum in stgallen: October 20, 2022

    Jeder braucht ein Parfüm, das lange hält. Muss Brandmarkt Geschäft besuchen, um beste Herrenparfüm in st gallen zu ermäßigten Preisen zu bekommen.

  • cindy: October 05, 2022

    Thanks for the information, I have tried Ere Perez and I love all their products. I also like ZAO makeup, which you didn’t mention in the article. They have 100% natural products which are also bio and vegan and they are strongly pigmented so they last for ages.

    To avoid plastic waste I try to shop everything, from shampoo to foundation in my favorite beauty shop, BLOOM. They do almost everything in refill and if they don’t have it refillable, at least they are zero waste. Here is the website: The only thing is that I live in Switzerland, so I have no idea if they deliver to other countries.

    Nevertheless, there are some solutions out there. As consumers we can demand for better products and reduce our footprint with our purchasing choices.

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