Natural Lotion

The Zurich based collective Soeder is selling everyday goods since 2013. They focus on care products that are one hundred percent self-made in their own factory and on apparel. Both are essential for mankind. And there is a particular philosophy they apply to both: timeless design meets the highest quality standards. However, the key is sustainability: Their products are durable, good for the environment – and suitable for whoever uses them.

In their understanding of the term, a good product is one that you want to keep around for a long time. It is one that serves its purpose, continues to bring joy, and remains relevant because it doesn't follow any trend. It is made simply, carefully, and timelessly.

Soeder doesn't follow the rules of a fast-paced market, nor its production methods. It is much more important to them to consider the veritable needs of people — those that make and those that buy the products — as well as the needs of nature.

That's why they develop and produce their own everyday basics. They source their material down to the packaging and, when not producing themselves, search for partners that share their mindset in Switzerland and all over Europe. And they never stop: If they find even better material, they upgrade, and if there's a more sustainable way of manufacturing, they are all for it.

Soeder thinks we know enough about the existing and dire circumstances in which a lot of what we can purchase was made, and it is our generation's responsibility to change those circumstances now — because knowing your new product comes from good hands is what makes it truly invaluable.