Charlie + Mary is a sustainable fashion store, that makes sure that what you wear is made with respect for humans, the environment and animals. They redefined sustainable fashion into True Fashion. True Fashion is everything that adds value to the story behind the clothes. Stories about the creative design process, the brand’s philosophy, traditional craftsmanship and the cotton grown by a farmer in another part of the world. True Fashion is about working together and learning from each other. They have an online shop and one physical shop in Amsterdam, a fashion agency and a blog.