green friday

4 Things You Can Do To Celebrate Green Friday

that aren't buying

If you’re a human being, it’s certainly daunting to see all of the sales going on for the legendary Black Friday. It’s also needless to remind everyone of the problems that surround this time of the year. I will say (at the risk of sounding dramatic) that over consumption is one of the biggest challenges we must face to save our planet. If you’re an eco enthusiast like us, here are a few things you can do instead to celebrate Green Friday.


Even if big brands make efforts to be sustainable, Ecolabo will always advocate for small businesses. Remember: every time you buy from a small business, an actual person does a happy dance. We have a lot of respect for ethical brands who don’t do sales. But we also understand those who do. We know it’s a tough hustle out there, competing with thousands of brands. Good quality products that are ethically made have a price, and that price can’t be downsized if everybody gets paid. If you demand quality in the things you buy, paying the right price should not feel like a rip off. All of these cheaply made goods are the actual rip off. If a product can be sold at -50% its price and still make profit, then what does this tell us about the first price? Ethical brands also make sure that their production is designed to make no waste. Waste is a design flaw. 

Point is, buy what you need, when you need it. Sales shouldn’t be dictating when to buy. If your cash is low, remember there are second hand options for everything.


As we always say: every purchase shapes the world we want to live in. By supporting ethical and sustainable businesses, you can go a long way. Think of all the people you influence when you talk about sustainability. We all have social platforms where we have a voice, you can use them in favor of this cause. You can also get a lot of help through the internet. It’s the reason why sustainable lifestyles are so easy to adopt nowadays. So browse and get inspired !

Here are a few humans we love who are tackling the subject:

Eco Warrior Princess

Marieke Eyskoot

Ethical Unicorn

Renée Elisabeth Peters

Sustainably Chic

Bloomers Eco



Swapping is one of the most promising ways of fighting waste in our everyday lives. My sister/friends and I swap things all the time. It helps us feel like we have something new without really buying. Bringing together your close friends and swapping things with them is a cool way to give your items a second life. 

Starting a capsule wardrobe is a great way to start a minimalist journey. You can then apply this to your entire home. We’ve been making big efforts to reduce our general consumption by asking three questions: 

  • Do I already have an item like this?
  • Do I need it?
  • Will it bring me joy every day?

This is inspired by the Marie Kondo method. If you’re in Geneva and you want to explore this way of life, contact Eliette and Marieke at Clarity Home Detox. They organize home consults to unclutter your home. 


Donating is one of the best ways to make change. Often overlooked, donating enables the people with the right tools and networks to further their quest for change.

Green Friday movements are flourishing all over the world. France and England have some cool projects to fight Black Friday and over consumption. In Switzerland, we have the Marche pour le climat that you can join, as well as the Critical Mass – a movement that creates “non polluting traffic jams” with bicycles to protest against the use of cars and pollution. For donations, head to the Swiss Climate Alliance or another very active NGO fighting for Human Rights and environmental issues: Public Eye.

Leave a Reply

Get news from the lab

Our latest findings

sustainable dresses
These are the hottest sustainable dresses in the game
Going Green? 7 Effortless Changes To Reduce Your Environmental Impact
Want to make DIY cleaning products? Here’s how.